Visitors to the current V&A exhibition Pink Floyd: Their Mortal Remains enter via an oversized recreation of the black Bedford van that took them from gig to gig in the mid 60’s. The band customised the van with a single white diagonal line that gave it massive standout wherever it went.
Archives for the year 2017
LAW Creative has launched a global brand campaign for SACHS.
It’s official – the world’s favourite colour is green.
You hit on an idea for a great blog post that has the potential to be widely read and shared, driving lots of quality traffic to your websites, generating leads and, ultimately, sales.
A recent study by Kalibri Labs for the Hospitality Asset Managers Association found the cost of guest acquisition has risen in recent years, increasing at twice the rate of RevPar. These costs include OTA commissions, PPC and other marketing costs. The end result is reduced profitability and ROI for hotels.
This year is the 70th anniversary of Ferrari’s very first car, and to mark the occasion the Goodwood Festival of Speed hosted a fabulous line up of some of the Italian team’s greatest single-seaters, sports racers and those classics that command $30m+.
Nothing beats the atmosphere, the thrill, the rush of the racetrack and we’ve been lapping it up (pun intended) on a high-octane shoot for a new client that’s right at the heart of it.
The iPhone and the skateboard may not instantly seem like objects that would sit easily alongside each other in a design exhibition but they are connected by two powerful concepts. One: they are both great designs, and two: they have both brought, in their own way, personal liberation.
The beginning of any successful campaign strategy is to understand the market data and customer insight.
This summer I am “braving the shave” in support of Macmillan Cancer Support in memory of my grandad, who I lost five years ago.